I had read this in the 1980's, when I was working toward becoming a teacher. But I wanted to read it again, now that I have a child of my own. This newer version covers new technologies that didn't exist in the 80's. The information on the power of books, the ways to make them attractive, and the ways in which a reader's interest can be sabotaged was all good, although not new to me and mucch of it common sense. It's hard to believe (and a bit scary) that there are teachers and parents out there who don't know this stuff. The best part of the book is the extensive and well-written reading list. Well worth perusing.